When you finally start
hitting business objectives.
// Trends have changed, technology has changed, the way we consume media has changed, but there is one thing that has not changed in the last 500 million years: the way the brain is wired.
Neuroscientific studies provide valuable insights into generating attention and emotional engagement in advertising. Understanding the function of specific brain regions, how they process information and what sensory signals they prioritize - our scientific approach allows you to pursue your audience more effectively, influence consumer behavior and outperform competitors.
Because at the end of the day you’re making business decisions, and when it comes to that, our approach is to know.
approach
// trends come and go, human nature is eternal
// Whether your objective is to inform or persuade your audience, every campaign will face the inevitable challenge of breaking through the brain’s natural filters.
By leveraging the dual process theory, our creative work aims to engage both systems of the brain, helping you effectively capture attention in the primal brain and influence consumer behavior in the rational brain.
objectives
// getting past the brain's gatekeeper
// Trends have changed, technology has changed, the way we consume media has changed, but there is one thing that has not changed in the last 500 million years: the way the brain is wired.
Neuroscientific studies provide valuable insights for generating attention and emotional engagement. Understanding the function of specific brain regions, how they process information and what sensory signals they prioritize - our scientific approach allows you to pursue your audience more effectively, influence consumer behavior and outperform competitors.
Because at the end of the day you’re making business decisions, and when it comes to that, our approach is to know.
approach
// trends come and go
human nature is eternal
// Whether your objective is to inform or persuade your audience, every campaign will face the inevitable challenge of breaking through the brain’s natural filters.
By leveraging the dual process theory, our creative work aims to engage both systems of the brain, helping you effectively capture attention in the primal brain and influence consumer decisions in the rational brain.
objectives
// getting past the brain's gatekeeper
When you finally start hitting business objectives.
kill the noise // creative neuromarketing agency